The 'Nida Azwer' label was born in 2005 after she graduated from the prestigious Indus Valley School of Art & Architecture. The label is renowned for its classic timeless elements infusing traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, 'zardozi' and 'miniature embroidery' into contemporary silhouettes.
Her creations are hand crafted in Pakistan using pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. She is a dedicated artist when it co...
Nida Azwer
The 'Nida Azwer' label was born in 2005 after she graduated from the prestigious Indus Valley School of Art & Architecture. The label is renowned for its classic timeless elements infusing traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, 'zardozi' and 'miniature embroidery' into contemporary silhouettes.
Her creations are hand crafted in Pakistan using pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. She is a dedicated artist when it comes to her clothes, researching authentic hand crafts from various sub-continental ethnicities and fusing them into her creations. She is a master of traditional eastern silhouettes her favourite being the Angarkha which features regularly in her designs. Her block printing is unmatched in the industry deriving inspiration from everything from Roman and Mughal architecture to nature.